INSIGHT 10

AI is a priority. So why do the old habits still win?

Awareness and training start the movement. Practice, coaching and change management decide whether new ways of working last.

AI Transformation

Frédéric Vallerich

Founder, Aligned in Motion

· 4 minutes

An executive committee declares AI a strategic priority. Training sessions follow. A few months later, everyday practices have barely changed.

The problem is rarely a lack of interest. More often, the organisation keeps rewarding the old way of working.

When the system pays for yesterday

Take a salesperson measured on calls, meetings and monthly targets. Their week is already full. No time is protected to experiment. Trying a new AI-supported approach means, in the short term, doing fewer of the things they are evaluated on.

The rational choice is therefore to keep doing what already works. Not out of resistance: out of coherence with the system.

What, in our organisation, still makes the old way of working more advantageous than the new one?

From awareness to impact

  1. 01Awareness

    Understand what AI changes for your business and your roles.

  2. 02Opportunities

    Identify the activities where AI could create value.

  3. 03Prioritise

    Choose what deserves to be tested first.

  4. 04Develop skills

    Learn through regular practice on real situations.

  5. 05Impact

    Measure what changes and decide what to scale.

Three levers that work together

  • Training and practice: awareness creates the desire; regular practice teaches new ways of working.
  • Coaching: supporting leaders and teams on the situations they actually face.
  • Change management: adapting processes, time and recognition so that new behaviours are encouraged and rewarded.

Without the third lever, the first two rarely last.

Discover the AI Transformation approach →